Customer satisfaction is the most important aspect of any business; happy customers are more likely to return time and time again, as well as encourage new customers to visit your car wash. This makes the customer experience of a car wash curtail to a business offering and something you should always aim to develop and improve.
There are numerous opportunities businesses can take to improve the customer experience at your car wash, from marketing efforts and car wash features to payment methods. In this article, we’ll give you some tips and tricks for making your customers happy.
Here at PSD Codax, we are experts in car wash access technology, helping car wash owners and franchisees improve the efficiency and profitability of their locations.
Loyalty Programs and Gift Cards
There are a lot of different Car Wash Marketing Tools businesses can use to help leverage their marketing efforts. Both loyalty programs and gift cards are great, simple options to considerably increase customer experience.
Loyalty Programs are a great way to reward returning customers and ensure they keep coming back. Offering incentives and gift cards can help generate new customers and encourage customer loyalty. Rewarding loyal customers, is a proven way to develop relationships. The digital technology of PSD access systems can allow businesses to learn their most popular service. Businesses can then target loyalty card holders with personalised marketing offers to encourage them to come back.
These types of marketing tools are great for branding too as they give you the opportunity to create custom branded graphics for the loyalty programs and gift cards.
Clear Pricing
Ensure there is clear and transparent pricing information to highlight the different services at your car wash. This is important for both customer experience and marketing your business, it’s always good practise to have the correct prices displayed in the right places, especially if a Unique Selling Point (USP) of your car wash is its affordability.
Avoid hidden fees or surprise charges and make additional service pricing clear as unknown costs can lead to high customer dissatisfaction, even if they are very low prices.
The digital menu sign from PSD Codax, is a great tool for businesses to promote their products clearly and accurately. Compared to conventional graphic posters, the digital menu can be quickly updated and can leverage video and animations to help bring your brand to life, this will allow car wash owners to boost their ad-on sales beyond their standard services.
Efficient Service
Having a quick and efficient car wash process to minimise wait times for customers is great at improving the customer experience. Research how you can implement streamlined procedures to maximize the speed and effectiveness of the car wash.
The efficiency of your car wash will ultimately depend on the type of car wash that you have. Fully automated car washes, are a lot easier to speed up compared to self-service systems. If you have a tunnel car wash, then specially designed products like the Tunnel Master are extremely useful for increasing efficiency. The Tunnel Master gives you full control over the car wash allowing you to adjust the timing of tunnel equipment with wireless devices.
Payment Options and Systems
It’s important for customer experience to make sure your customers can pay in the most convenient way possible. The system you need will largely depend on your target market, this will then impact your choice of entry system. With keypad entry, pre-paid cards, and other forms of user-friendly payments can help to improve your customer experience by keeping payment and access simple for your users.
Car Wash entry systems like the Smartstart Plus are designed specifically for ease of use and can offer customers to choose between card or cash payments.
RFID technology, provides an even more convenient payment option. Solutions like the Auto Passport can be used as they more straightforward solution and are a lot easier to manage than barcodes, where customers install an RFID tag to their windscreen which is detected by the car wash systems.
You can even consider offering online booking and payment options to make it convenient for customers to schedule and pay for their car wash services. This can save time for customers and reduce wait times at the car wash.
Customer Feedback
If you’re planning on improving the customer experience at your car wash then the most insightful way to learn more about your customers’ needs is to simply ask. Customer feedback on their previous experience can be very instrumental for making positive changes to your car wash business.
You will need the right mechanisms in place to properly listen to your customers. You can either use a review system such as those available on Google Business Profile or third party services like Trustpilot. If you want detailed answers, you can make a survey on a website like SurveyMonkey which you would then send out to customers.
Personalised Touches
Look for ways to add personalised touches to the customer experience. This could include offering customized service options, complimentary services or just remembering customer preferences.
Signage, such as Digital Car Wash Menus, are a good way to differentiate yourself as you can customise it to make use of more creative branding. Digital menu signs also provide an easy way to display messages that all customers can read and interpret.
Improving the Customer Experience at your Car Wash with PSD Codax
Consistently delivering a great customer experience is key to building customer loyalty and attracting new customers to your car wash. Seeking feedback and making improvements based on customer preferences and expectations can really help satisfy your existing customer base.
Whether it’s reassessing how your customer pay or introducing customisable washes, there are various tools, features and tactics that can make improving customer experience a lot easier. Therefore, any positive changes that you make should help improve customer experience but it’s good to always think about or listen to what your customers want from your car wash.
Here at PSD Codax, we are the experts in car wash access technology. We are partners for car wash owners and franchisees to grow and develop their car wash to make it as profitable as possible.